Get to know Hellen and Katrien, our ambassadors.

Get to know Hellen and Katrien, our ambassadors.
Anyone from Antwerp has probably gotten to know Hellen and Katrien well over the past few months. Hellen is a trained dietitian with a deep passion for everything related to nutrition. Katrien, on the other hand, is the sportiest of the duo, teaching us how to keep our bodies moving in a healthy way. From Katrien, we’ve learned that life shouldn’t be about extremes but about listening to our bodies. Get to know BIBI and their entrepreneurial dream.

What is the story and idea behind BIBI?

We want every woman to enjoy both exercise and nutrition. Today, almost every woman feels the same pressure: balancing work, family, and social life while trying to live a healthy and active lifestyle. But in practice, this is often easier said than done. BIBI simplifies healthy living into bite-sized pieces: from healthy takeaway meals and menu ideas to accessible workout sessions. And it’s all done in a cozy environment where women can truly feel at home. At BIBI, we don’t chase unrealistic ideals; instead, we focus on feeling good, staying healthy, and being fit.
 

What do you hope to change with BIBI?

We want to change how women approach nutrition and exercise. Healthy food should be delicious and easy, and exercise should be fun. Our goal is for women to put themselves first—because when they do, everyone benefits. By taking a little time to prep meals on Sunday or Monday evening, women can enjoy more quality time with their families during the rest of the week. No one says you need to spend hours at the gym every week—start with just half an hour, and you’ll feel the difference.

Healthy food should be delicious and easy, and exercise should be fun.

 

Why did you want to collaborate with Amuse?

We were looking for a brand that shares our passion for meal prepping and properly storing food. That’s how we found Amuse. Amuse offers high-quality storage boxes that are dishwasher, freezer, and microwave safe (perfect for meal prep), and they’re also visually appealing. Plus, we believe that through BIBI, we can contribute to a healthier and more sustainable world. That’s why we intentionally choose to work with local suppliers.
 

What is your favorite mealprep recipe?

Hellen: It’s tough to choose because I love so many dishes! But if I had to pick one, I’d go for macaroni with cheese and ham—so delicious.

Katrien: All the BIBI recipes are amazing! Honestly, I just can’t choose!
 

What is your favorite Amuse product?

Hellen: Another tough question, but I’d say the Tylla bowls. They come in such fun colors and are super handy. When I have guests over, I often prepare the food in advance and keep it in one of these bowls. I can just set it on the table without worrying about extra dishes.

Katrien: For me, it’s definitely the Tylla Duo. I often prep my breakfast the night before, which allows me to sleep in for 10 extra minutes, take it with me, and enjoy it at BIBI.

 

Read more about BIBI here.

 

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