Whoever is from Antwerp undoubtedly got to know Hellen and Katrien well in recent months. Hellen is a dietitian by training and passionate about everything to do with nutrition. Katrien is the sportiest of the duo and teaches us how to keep our body moving in a healthy way. We especially learned from Katrien that we should not live in extremes, but that we should listen to our body. Meet Bibi and their entrepreneurial dream.
What is your story and idea behind BIBI?
We want every woman to enjoy exercise and nutrition. Almost every woman today experiences the same pressure: she wants to combine her job, family and social life with a healthy and active lifestyle. But that turns out to be quite difficult in practice. BIBI makes everything about a healthy lifestyle bite-sized: from healthy takeaway meals and menu inspiration to accessible sports sessions. And all this in a cozy setting where women can feel completely at home. Moreover, at BIBI we do not strive for an unrealistic ideal, but we focus on feeling good, healthy and fit.
What do you hope to change especially with BIBI?
We want to change the mindset of women when it comes to nutrition and exercise. Healthy food that is tasty and easy and sports should be fun. We want women to dare to put themselves back first. That they learn to prioritize themselves but also reap the benefits for their families. If you spend a little more time cooking your meals on Sunday or Monday evenings, you can enjoy more quality time with your family for the rest of the week. There is no one who says that you have to spend hours in the fitness room every week, start already once with half an hour and you will feel the benefits.
Healthy food that is tasty and easy and sports should be fun.
Why did you want to collaborate with Amuse?
We were already looking for a nice brand to work with who are just as passionate about meal prepping and food storage correctly as we are. That's how we ended up at Amuse. You offer solid storage boxes that can be put in the dishwasher, freezer and microwave (perfect for meal prep) and they are also a feast for the eyes. Moreover, we believe that with BIBI we can contribute to a healthy and greener world. We therefore consciously choose to work with local traders.
What is your favorite mealprep recipe?
Hellen: It's very difficult to choose because I like to eat there so much. But if I really have to choose, I will go for the macaroni with cheese & ham, sooo delicious.
Katrien: All BIBI recipes are delicious! 🤩 Very honest? I really can't choose!
What is your favorite Amuse product?
Hellen: another difficult question, but I will go for your bowls anyway, such fun colors and handy. Because when I receive visitors, I often prepare food and then I can keep it in a nice pot that I can put on the table afterwards (less dishes 😋)
Katrien: For me without a doubt the moning / noon bowl. I come to BIBI from home every day and often prepare my breakfast the night before; Then I can sleep 10 minutes longer, take my breakfast with me and eat it on BIBI.